Estimates of Marketing margins for the most important Vegetable and Fruit crops in the Republic of Yemen for the period (1990-2004)

Abstract

The study of marketing margins is very important for its primary role in understanding the nature of marketing problems on the one hand, and understanding the level of development and performance reached by any country in its marketing system on the other hand. From this logic, this study has been conducted, with the aim of estimating the marketing margins of the most important vegetable and fruit crops in the Republic of Yemen during the period (1990-2004) and revealing through them the reality of marketing in Yemen, including understanding of the marketing services provided for the researched commodities and the implications of that on their agricultural prices between the two markets wholesale and retail. The study has found that the average marketing margin for vegetables reached 25% and fruits 10% of their average prices in retail markets nationwide. As much as this result reflects a low level of marketing costs for the studied crops between the wholesale and retail markets, on the other hand, it indicates the weakness of the marketing devices and the limited services and marketing functions performed on marketing these commodities in Yemen, which calls for the strengthening and development of these marketing devices.

الجملة والتجزئة. خلصت الدراسة إلى أن متوسط الهامش التسويقي للخضار بلغ 25 % والفاكهة 10 % من متوسط أسعارهما في أسواق التجزئة على مستوى الجمهورية.  وبقدر ما تعكس هذه النتيجة مستوى منخفضًا للتكاليف التسويقية للمحاصيل المدروسة بين أسواق الجملة والتجزئة، إلا أنها تشير من ناحية أخرى إلى ضعف الأجهزة التسويقية ومحدودية الخدمات والوظائف التسويقية المؤداة على تسويق هذه السلع في اليمن، مما يستدعي تقوية وتطوير هذه الأجهزة التسويقية.