Competitive Intelligence and its Relationship to Enhancing Dynamic Capabilities among Public School Leaders in Abha City

Abstract

This study aimed to identify the role of competitive intelligence in enhancing the dynamic capabilities of public school leaders in Abha City. The study adopted a descriptive-correlational analytical approach. The study population consisted of all male and female principals of public schools in Abha City, and (110) school leaders were selected as a study sample. A questionnaire was used as the primary instrument for data collection. The findings revealed that the level of competitive intelligence application was very high, with a mean score of (4.238). Among its dimensions, business intelligence ranked first, followed by market intelligence, technological intelligence, marketing intelligence, and customer intelligence, respectively. The level of dynamic capabilities was also high, with a mean score of (4.165). The dimension of reconfiguration and adaptation ranked first with a very high level, followed by opportunity seizing at a high level, and sensing and monitoring environmental changes at a high level. The results further indicated that competitive intelligence had no statistically significant effect on dynamic capabilities (Sig = 0.16), with a weak negative correlation (R = -0.24). Competitive intelligence explained only 6% of the variance in dynamic capabilities. Based on these findings, the study recommended establishing an integrative mechanism linking competitive intelligence outputs with the processes of reconfiguring dynamic capabilities, developing specialized training programs that combine the skills associated with both constructs, strengthening customer intelligence and sensing capabilities as the least practiced dimensions, and incorporating competitive intelligence and dynamic capabilities dimensions into the performance evaluation indicators of school leaders.